Since the YES! to YOU masterclass went live, a few women reached out to me to let me know they were surprised and a little disappointed about the offer I shared at the end of the masterclass, and the price that went with it.

And I want to talk about that for a moment. Not because I’m upset or offended, I’m not. But because what actually touched me was the greater issue that I could sense behind their reaction.

Their complaints weren’t really about the opportunity to work with me at the level I offered or the cost of doing so. It was more about what that opportunity and my price reflected back to them.

Here’s the thing. I’d already given so much free value in that masterclass. The information I shared, it was real, actionable, and life changing on its own. I’ve spent my whole life living and learning the secrets that I very openly shared In that masterclass. You could take what I gave and go out and create very powerful shifts in your life without ever needing to work with me further or pay me a dime.

But offering women the next step to keep going, to go deeper, to do it together and create those shifts faster, that was the invitation I extended.

And for some, that stirred up a lot of deeper questions like, could I really be someone who invests in myself like that? Am I even worthy of that kind of support? Do I deserve to invest the time and money into myself at this level?

And I know those questions really well because I’ve asked them of myself too. So I’m not here to call those women out or to judge or to criticize them.

But I want to open the door to a conversation that we need to have. A conversation about worth. About value. About what happens when you stop discounting yourself, whether it’s in business, in your relationships, in your time, or in your energy.

Because when you do, not everyone will like it. And sometimes it won’t be your boundaries, your self-priority, or even your price that is what rattles them. It will be the fact that you were brave enough to ask for it, and deep down, they wish they were too.

So let’s talk about not just standing in your worth, but having the audacity to claim it and own it — fully, boldly, and unapologetically.

Welcome to The Self-Creation School podcast, for women who are ready to ditch mediocrity, step up and get more of what they want, and finally say YES! to a life that sets their soul on fire. I’m your host Leanne Letica, Self-Creation Coach, founder of The Self-Creation School AND Queen of YES!. If you’re ready to play life by your own personal rule book, and give yourself permission to say YES! to yourself and your wildest dreams, this podcast is the place for you.

Thanks so much for being here with me today. It’s always a privilege to have your time and your presence, and I really do mean that.

I’ve been thinking about this episode ever since I received those few messages that came through after the YES! to YOU masterclass. And if you’re someone who joined me live, you caught the replay, or you’ve even just heard about the masterclass through my emails or socials, you might already know what it is I’m talking about today.

But whether or not you were there, today’s conversation goes far beyond that masterclass. Because this isn’t really about an offer or a price tag.

It’s about something I see play out in women’s lives over and over again, especially when they start rising. When they start asking for more for themselves and from their life.

Because in that rising, that space between settling for what is and exploring what could be, it demands something. It demands that you not just claim your worthiness to have more, but you own it.

And when a woman begins standing in her worth, beyond just saying that she values herself, but when she really starts living like she does and no longer tolerates her worth being compromised, it stirs things up. It stirs things up in other people, and it stirs things up in herself.

Here’s the thing. We’ve been taught that owning our value makes us arrogant. That we shouldn’t ask for more than what others have. That raising our standards makes us selfish. That expecting to be paid well, treated well, respected, loved, honored, heard — that it makes us too much.

So most women stay in this middle ground. We want more, but we don’t want to ruffle feathers. We’re craving the depth, the abundance, the ease, the freedom. But we’re afraid to ask for what we really want, let alone demand it. And when we finally do, some people, well, some people won’t like it.

But the real question is, what do you do then? Do you shrink yourself again? Do you apologize? Do you convince yourself that you were wrong for wanting more in the first place? Do you reduce your worth to meet their demands or to keep them safe in their comfort zones? Or do you stand taller in the truth of who you are and what you deserve?

And so that’s what I want to explore with you today. This is a conversation about worth. And not just knowing it, but standing in it, even when it would be so much easier not to. Because how you value yourself sets a tone for how your entire life treats you. And I think it’s time that we all stopped handing out discounts.

On that note, let’s talk about the cost of discounting yourself.

And I don’t mean just in your prices. Though yes, that is a big one, whether you’re a coach helping to change people’s lives, or you’re in any other business or work environment where you are exchanging your time and skills for monetary value.

But I’m talking more globally about discounting your charm, your energy, your standards, your voice, your presence, your effort, your value, your impact.

Every time you shrink a little to make other people comfortable, every time you stay silent to avoid conflict, every time you say it’s fine when it’s not, you are handing out a discount on your worth.

And for a while you might not notice the impact. It becomes so normal that you don’t even realize how much you’re giving away. Until one day finally you do. And it leaves you feeling depleted, resentful, invisible. You start to realize you’ve been showing up fully for everyone else, but barely showing up for yourself at all. You’re giving away your one precious life for less than it truly deserves in return.

That’s what discounting yourself does. It trains your world to expect more from you while requiring less from them in return. You end up over-functioning, over-giving, and undervaluing your needs. And it chips away at your self-respect, quietly, slowly, until you realize the life you’re living doesn’t feel like a reflection of you anymore.

And here’s where it gets tricky, because most women don’t recognize it as discounting. They call it being generous, kind, humble, selfless. And listen, those qualities are all really honorable, but not when they come at the expense of your truth. Because when your generosity becomes self-erasure, that’s not humility. That’s a habit of worthlessness disguised as being a good person.

I’m talking in realness here today, and I know that what I’m saying might land hard. And I might be getting a few messages after this goes to air. But listen, I’ve experienced this firsthand too.

There was a time I was saying YES! to things that were a clear NO because I didn’t want to disappoint people. I didn’t want to be seen as difficult. And I didn’t fully trust that I had the right to ask for more. So, I would overdeliver. I would overextend myself. I made myself smaller just to be seen as valuable according to the value other people placed on me. Which is usually based on their own level of self-value, by the way.

And here’s the truth I eventually had to face, and I hope if you are discounting yourself, you might face it too. Shrinking yourself doesn’t make you more valuable. It just makes you more tolerable to people who benefit from your smallness.

And when you stop doing that, when you stop discounting yourself, it can cause some tension. Some relationships are going to shift. Some people will fall away. And some will just be genuinely surprised that you now expect to be compensated, acknowledged, or even just respected in ways that you never asked for before.

But that’s not a sign that you’ve done something wrong. That’s a sign that you’ve finally doing something right.

So, if you’ve been noticing this pattern in your life lately, if you’re feeling that pull to raise your standards or start saying no to what no longer serves you, I want you to know that you’re not being selfish. You’re not being difficult. You’re not being over demanding.

You’re just done handing out discounts on a life that costs you everything to maintain and cost the people who demand you to shrink yourself nothing at all. And maybe it is time to raise your rates, not just in business, but across the board. Because I’m pretty sure like me, you do only have this one precious life, right?

Now, I want to talk for a moment why it is people get offended when you stop shrinking. And it’s simply because when you stand up and claim your worth, it disrupts the dynamics that they were comfortable in. The version of you that kept things easy, agreeable and convenient, especially for them, that version of you is gone. And that makes people uncomfortable.

Sometimes it’s intentional. People who were benefiting from your discount, they don’t want to lose that benefit. But more often it’s an unconscious reaction. It’s not that they’re bad or manipulative. It’s just that your shift triggers something that they haven’t faced in themselves just yet.

And when you decide to rise, to stop settling, to speak your truth, to value your time, your energy, your contribution in ways that you haven’t done before, or at a level that you haven’t done before, it challenges the people around you to either meet you there or fall away. And not everyone is ready to meet you there.

Sometimes people feel judged by your elevation, even though you’re not judging them at all. They’ll say things like you’ve changed. And maybe you have. But what they’re really saying is, you’re no longer playing the role that I’m comfortable with.

This happens in business, it happens in friendships, in families, in long-term relationships. I’ve had women tell me they’ve lost clients, they’ve lost friends, even experienced conflict in their marriages when they stopped playing small. I know I’ve lost friends. I’ve even lost family because I refused to keep shrinking myself and playing my life much smaller than I knew I was capable of.

And here’s what I always remind myself.

Being offended is not the same as being wronged. People might be surprised or triggered by your new standards, but that doesn’t mean that your standards are the problem. I talked about this in the masterclass. Other people’s reactions are not your responsibility. And it’s especially not a reason to shrink yourself back to make them feel better.

Here’s another truth. When you start treating yourself like you matter, it puts pressure on the people who never had to. That can create friction. But it also creates clarity because the people who truly care about you, they won’t just adjust, they’ll rise with you.

Now, it can be hard at the time to let people go in your world who don’t want to rise with you. But not every person in your life is meant to be in your life for your entire life. And when you allow people to have their own life experience, even if that means they don’t come along with you in yours, it becomes so much easier to let go.

And the beautiful thing is when you do, you open the space for those who celebrate the worth that you are claiming and owning for yourself to come into your world.

So listen, if you’ve ever felt guilty or selfish, or too much for deciding that you deserve more, you’re not alone and you are not wrong. What you’re feeling isn’t shame, it’s discomfort, it’s growth. It’s the ache of no longer fitting into who you used to be and daring to become someone more honest, more grounded, and more in your integrity with who you truly are.

And some people will misunderstand that. Let them. You don’t need everyone to get it. You just need to understand it and get it for yourself.

Here’s something I actually want to name because it’s big and most women don’t realize it’s happening, especially when they’re just starting to reclaim their worth.

Sometimes people aren’t reacting to you at all. It’s nothing to do with you. They’re reacting to what you claiming your worth and owning it makes them feel about themselves.

When you stop discounting your worth, when you raise your standards, start charging more, say no more often, say YES! more selectively, you hold up a mirror. Not intentionally, not cruelly, but energetically. Your choice to honor yourself might shine a light on where someone else isn’t doing the same. And that is pretty uncomfortable for most of us.

That reflection can feel like rejection. It can stir up a whole lot of insecurities that they haven’t faced. It can call attention to the ways they’ve compromised themselves. And rather than sit with that discomfort, some people will project it back at you.

They’ll question your choices. They’ll accuse you of changing. They’ll try to make you feel guilty for growing. Because if they can make it about you being wrong, then they don’t have to face what it is that’s being stirred inside them.

And I say this with so much love because I’ve been on both sides of this. I’ve been the woman who rose and rattled others, and I’ve also been the woman who saw another woman rise and felt that sting of a mirror moment. That voice of who does she think she is? Not because she’s doing anything wrong, but because her rise revealed to me where I wasn’t yet rising.

Not everyone is ready to look in the mirror and face what they see, but that doesn’t mean that you should dim your light. It doesn’t mean that you lower your price. It doesn’t mean you start apologizing for wanting more or needing boundaries or asking for better.

It means you keep choosing your truth, even if it makes other people uncomfortable. Because what you are really doing is you’re giving them permission to rise too, if they’re willing. And if they’re not, that’s okay.

Remember, not everyone is meant to grow with you. Some people are just meant to be part of the version of you that was still playing small. And I mean that in the nicest possible way.

The mirror effect can be very challenging, but it doesn’t mean you’ve done anything wrong. It just means that you’ve chosen to see yourself clearly. And that is one of the most difficult, but self-respecting things that anyone can ever do in their lifetime.

Now, let’s zoom back out for a minute and look at where this pattern of discounting your worth shows up in a really specific and powerful way, especially in the world of coaching, mentoring, and service-based businesses.

Now I know that’s not all of my listeners, and it may not be you, but I do have a lot of women listening in who are coaches, who are in business of some kind or offering a service of some kind. So I want to address this as part of our conversation today because it’s something that really doesn’t get talked about often enough.

When we as women in business undercharge, over-deliver or avoid asking to be paid in full for the value that we bring, we don’t just hurt ourselves. We actually hurt the very women we are here to support or deliver our service to. In fact, we hurt women far beyond that.

Every time we discount our work to make it more accessible, or we shrink our price because we’re afraid someone will say no, or we over-give so we feel worthy of being chosen or being paid what it is we ask, we are reinforcing the idea that women’s wisdom, women’s labor or women’s leadership should cost less.

That’s not generosity, that’s conditioning. And I’m not saying there’s never a place for generosity. I’m all for showing up fully and giving freely when it’s aligned. I give away a lot myself on this podcast, in my masterclasses, in my weekly emails. They’re all filled with things that women tell me have changed their life.

And I do that on purpose. I’m here to serve. I want to support. I want to uplift. But I also charge what I’m worth for the women who want to work with me on a much more personalized and deeper level to fast track their results. And I make no apology for that because what I offer is worth it. And more importantly, they are worth it.

And here’s what I know. When a woman invests in herself, really invests — not just with money, but with presence, with energy, with a decision — she shows up differently for herself and in her world. And when I undercharge to make it easier for her, I’m not actually making it easier. I’m actually robbing her of the opportunity to rise.

Because the investment isn’t just about the money. It’s about the identity. It’s about the story she tells herself, I am worth this. I believe in myself this much. I trust myself to make this decision and follow through. That is just so powerful. That is transformational. And when we deny her the chance to make that choice, we’re keeping her comfortable, but we’re keeping her stuck.

And that goes for women outside the business world too, because undercharging doesn’t always mean money.

It might mean emotional labor that you keep giving for free. We’ve all had that friend who demands that you drop everything to help it pick up the pieces, but she’s never there for you. Am I right?

It might be saying YES! to a million things at home because you don’t want to upset anyone and take some time out for you. It might be staying quiet at work, even though you know you bring more to the table than your paycheck reflects.

The currency might change, but the pattern is the same. So if you’ve been underpricing your offers, your time, your effort, or undervaluing your worth in any way, here’s what I want you to know. You’re not just allowed to raise the bar. You must raise the bar.

You must raise it for you, for your clients, for your daughters, and for the women around you who are watching how you move through the world. Because claiming your worth doesn’t make you greedy. It makes you an example. And I don’t know about you, but I want to be the kind of woman who shows other women what’s possible. Not the one who teaches them to settle.

I know there’s a good chance this conversation might have stirred something in you, maybe even unsettled you a little, and that’s okay. To be honest, it has stirred something deep within me too. I’m listening to my own message here, my friend, and looking myself in my own mirror.

So if you’re feeling something right now, whether it’s tension, discomfort, or even resistance to my message, I want to very lovingly say please don’t run from it. That’s not a sign to turn away. It’s an invitation to turn inwards.

Listen, the truth is we’ve all handed out discounts at some point. We’ve all lowered the bar, made ourselves more palatable, easier to love, less difficult to deal with. Goodness knows I have done that almost my entire life long. We’ve all said YES! when we wanted to say no. We’ve all swallowed our truth because we thought it was too expensive to be heard.

So, if you’ve seen yourself in any of what I’ve shared today, I’m not here to call you out. I’m here to call you in. To remind you that you don’t have to keep doing that, that you get to make a new decision and you get to make it today.

Here’s a few questions I’d love for you to sit with.

Where are you maybe undervaluing yourself? What story are you telling yourself about why it’s not okay to ask for more? What’s one standard you might need to reset? And what would raising it look like this week?

These aren’t questions to answer in your head and move on from, by the way. These are questions to journal on, to feel through, to listen to yourself around. Because no one else can raise the bar for your life, but you.

And if you’re afraid it might upset people, it might. If you’re worried it will change things, YES! it will. But what if that change is exactly what you need? What if claiming your worth doesn’t just shift the way others treat you, what if it finally shifts the way you treat you?

This is not about being cold or rigid or transactional. This is about being real. This is about integrity. This is about choosing to build a life that reflects how deeply you value yourself and no longer settling for one that doesn’t.

So, what’s one brave standard you’re ready to raise? Write it down. Say it out loud. Give yourself permission. And know that every time you choose yourself, the world learns to do the same.

That’s all I have for you today. Don’t forget there is still time to catch my masterclass replay. So if you haven’t yet had the chance, or you’re just hearing about it for the first time, head to https://selfcreationschool.com/yestoyou and you can get instant access to the replay right there.

I look forward to your company next week, same time, same place.

Until then, be the woman who says YES!

Hey, want to know what’s stopping you from saying YES! to you and a life you love?

Head over to https://selfcreationschool.com/yesblock and take my FREE 60 second quiz to find out what’s standing in your way today and I’ll send you my Self-Creation Shift process for shifting it.

That’s https://selfcreationschool.com/yesblock. I’ll see you there.

Since the YES! to YOU masterclass went live, a few women reached out to me to let me know they were surprised and a little disappointed about the offer I shared at the end of the masterclass, and the price that went with it.

And I want to talk about that for a moment. Not because I’m upset or offended, I’m not. But because what actually touched me was the greater issue that I could sense behind their reaction.

Their complaints weren’t really about the opportunity to work with me at the level I offered or the cost of doing so. It was more about what that opportunity and my price reflected back to them.

Here’s the thing. I’d already given so much free value in that masterclass. The information I shared, it was real, actionable, and life changing on its own. I’ve spent my whole life living and learning the secrets that I very openly shared In that masterclass. You could take what I gave and go out and create very powerful shifts in your life without ever needing to work with me further or pay me a dime.

But offering women the next step to keep going, to go deeper, to do it together and create those shifts faster, that was the invitation I extended.

And for some, that stirred up a lot of deeper questions like, could I really be someone who invests in myself like that? Am I even worthy of that kind of support? Do I deserve to invest the time and money into myself at this level?

And I know those questions really well because I’ve asked them of myself too. So I’m not here to call those women out or to judge or to criticize them.

But I want to open the door to a conversation that we need to have. A conversation about worth. About value. About what happens when you stop discounting yourself, whether it’s in business, in your relationships, in your time, or in your energy.

Because when you do, not everyone will like it. And sometimes it won’t be your boundaries, your self-priority, or even your price that is what rattles them. It will be the fact that you were brave enough to ask for it, and deep down, they wish they were too.

So let’s talk about not just standing in your worth, but having the audacity to claim it and own it — fully, boldly, and unapologetically.

Welcome to The Self-Creation School podcast, for women who are ready to ditch mediocrity, step up and get more of what they want, and finally say YES! to a life that sets their soul on fire. I’m your host Leanne Letica, Self-Creation Coach, founder of The Self-Creation School AND Queen of YES!. If you’re ready to play life by your own personal rule book, and give yourself permission to say YES! to yourself and your wildest dreams, this podcast is the place for you.

Thanks so much for being here with me today. It’s always a privilege to have your time and your presence, and I really do mean that.

I’ve been thinking about this episode ever since I received those few messages that came through after the YES! to YOU masterclass. And if you’re someone who joined me live, you caught the replay, or you’ve even just heard about the masterclass through my emails or socials, you might already know what it is I’m talking about today.

But whether or not you were there, today’s conversation goes far beyond that masterclass. Because this isn’t really about an offer or a price tag.

It’s about something I see play out in women’s lives over and over again, especially when they start rising. When they start asking for more for themselves and from their life.

Because in that rising, that space between settling for what is and exploring what could be, it demands something. It demands that you not just claim your worthiness to have more, but you own it.

And when a woman begins standing in her worth, beyond just saying that she values herself, but when she really starts living like she does and no longer tolerates her worth being compromised, it stirs things up. It stirs things up in other people, and it stirs things up in herself.

Here’s the thing. We’ve been taught that owning our value makes us arrogant. That we shouldn’t ask for more than what others have. That raising our standards makes us selfish. That expecting to be paid well, treated well, respected, loved, honored, heard — that it makes us too much.

So most women stay in this middle ground. We want more, but we don’t want to ruffle feathers. We’re craving the depth, the abundance, the ease, the freedom. But we’re afraid to ask for what we really want, let alone demand it. And when we finally do, some people, well, some people won’t like it.

But the real question is, what do you do then? Do you shrink yourself again? Do you apologize? Do you convince yourself that you were wrong for wanting more in the first place? Do you reduce your worth to meet their demands or to keep them safe in their comfort zones? Or do you stand taller in the truth of who you are and what you deserve?

And so that’s what I want to explore with you today. This is a conversation about worth. And not just knowing it, but standing in it, even when it would be so much easier not to. Because how you value yourself sets a tone for how your entire life treats you. And I think it’s time that we all stopped handing out discounts.

On that note, let’s talk about the cost of discounting yourself.

And I don’t mean just in your prices. Though yes, that is a big one, whether you’re a coach helping to change people’s lives, or you’re in any other business or work environment where you are exchanging your time and skills for monetary value.

But I’m talking more globally about discounting your charm, your energy, your standards, your voice, your presence, your effort, your value, your impact.

Every time you shrink a little to make other people comfortable, every time you stay silent to avoid conflict, every time you say it’s fine when it’s not, you are handing out a discount on your worth.

And for a while you might not notice the impact. It becomes so normal that you don’t even realize how much you’re giving away. Until one day finally you do. And it leaves you feeling depleted, resentful, invisible. You start to realize you’ve been showing up fully for everyone else, but barely showing up for yourself at all. You’re giving away your one precious life for less than it truly deserves in return.

That’s what discounting yourself does. It trains your world to expect more from you while requiring less from them in return. You end up over-functioning, over-giving, and undervaluing your needs. And it chips away at your self-respect, quietly, slowly, until you realize the life you’re living doesn’t feel like a reflection of you anymore.

And here’s where it gets tricky, because most women don’t recognize it as discounting. They call it being generous, kind, humble, selfless. And listen, those qualities are all really honorable, but not when they come at the expense of your truth. Because when your generosity becomes self-erasure, that’s not humility. That’s a habit of worthlessness disguised as being a good person.

I’m talking in realness here today, and I know that what I’m saying might land hard. And I might be getting a few messages after this goes to air. But listen, I’ve experienced this firsthand too.

There was a time I was saying YES! to things that were a clear NO because I didn’t want to disappoint people. I didn’t want to be seen as difficult. And I didn’t fully trust that I had the right to ask for more. So, I would overdeliver. I would overextend myself. I made myself smaller just to be seen as valuable according to the value other people placed on me. Which is usually based on their own level of self-value, by the way.

And here’s the truth I eventually had to face, and I hope if you are discounting yourself, you might face it too. Shrinking yourself doesn’t make you more valuable. It just makes you more tolerable to people who benefit from your smallness.

And when you stop doing that, when you stop discounting yourself, it can cause some tension. Some relationships are going to shift. Some people will fall away. And some will just be genuinely surprised that you now expect to be compensated, acknowledged, or even just respected in ways that you never asked for before.

But that’s not a sign that you’ve done something wrong. That’s a sign that you’ve finally doing something right.

So, if you’ve been noticing this pattern in your life lately, if you’re feeling that pull to raise your standards or start saying no to what no longer serves you, I want you to know that you’re not being selfish. You’re not being difficult. You’re not being over demanding.

You’re just done handing out discounts on a life that costs you everything to maintain and cost the people who demand you to shrink yourself nothing at all. And maybe it is time to raise your rates, not just in business, but across the board. Because I’m pretty sure like me, you do only have this one precious life, right?

Now, I want to talk for a moment why it is people get offended when you stop shrinking. And it’s simply because when you stand up and claim your worth, it disrupts the dynamics that they were comfortable in. The version of you that kept things easy, agreeable and convenient, especially for them, that version of you is gone. And that makes people uncomfortable.

Sometimes it’s intentional. People who were benefiting from your discount, they don’t want to lose that benefit. But more often it’s an unconscious reaction. It’s not that they’re bad or manipulative. It’s just that your shift triggers something that they haven’t faced in themselves just yet.

And when you decide to rise, to stop settling, to speak your truth, to value your time, your energy, your contribution in ways that you haven’t done before, or at a level that you haven’t done before, it challenges the people around you to either meet you there or fall away. And not everyone is ready to meet you there.

Sometimes people feel judged by your elevation, even though you’re not judging them at all. They’ll say things like you’ve changed. And maybe you have. But what they’re really saying is, you’re no longer playing the role that I’m comfortable with.

This happens in business, it happens in friendships, in families, in long-term relationships. I’ve had women tell me they’ve lost clients, they’ve lost friends, even experienced conflict in their marriages when they stopped playing small. I know I’ve lost friends. I’ve even lost family because I refused to keep shrinking myself and playing my life much smaller than I knew I was capable of.

And here’s what I always remind myself.

Being offended is not the same as being wronged. People might be surprised or triggered by your new standards, but that doesn’t mean that your standards are the problem. I talked about this in the masterclass. Other people’s reactions are not your responsibility. And it’s especially not a reason to shrink yourself back to make them feel better.

Here’s another truth. When you start treating yourself like you matter, it puts pressure on the people who never had to. That can create friction. But it also creates clarity because the people who truly care about you, they won’t just adjust, they’ll rise with you.

Now, it can be hard at the time to let people go in your world who don’t want to rise with you. But not every person in your life is meant to be in your life for your entire life. And when you allow people to have their own life experience, even if that means they don’t come along with you in yours, it becomes so much easier to let go.

And the beautiful thing is when you do, you open the space for those who celebrate the worth that you are claiming and owning for yourself to come into your world.

So listen, if you’ve ever felt guilty or selfish, or too much for deciding that you deserve more, you’re not alone and you are not wrong. What you’re feeling isn’t shame, it’s discomfort, it’s growth. It’s the ache of no longer fitting into who you used to be and daring to become someone more honest, more grounded, and more in your integrity with who you truly are.

And some people will misunderstand that. Let them. You don’t need everyone to get it. You just need to understand it and get it for yourself.

Here’s something I actually want to name because it’s big and most women don’t realize it’s happening, especially when they’re just starting to reclaim their worth.

Sometimes people aren’t reacting to you at all. It’s nothing to do with you. They’re reacting to what you claiming your worth and owning it makes them feel about themselves.

When you stop discounting your worth, when you raise your standards, start charging more, say no more often, say YES! more selectively, you hold up a mirror. Not intentionally, not cruelly, but energetically. Your choice to honor yourself might shine a light on where someone else isn’t doing the same. And that is pretty uncomfortable for most of us.

That reflection can feel like rejection. It can stir up a whole lot of insecurities that they haven’t faced. It can call attention to the ways they’ve compromised themselves. And rather than sit with that discomfort, some people will project it back at you.

They’ll question your choices. They’ll accuse you of changing. They’ll try to make you feel guilty for growing. Because if they can make it about you being wrong, then they don’t have to face what it is that’s being stirred inside them.

And I say this with so much love because I’ve been on both sides of this. I’ve been the woman who rose and rattled others, and I’ve also been the woman who saw another woman rise and felt that sting of a mirror moment. That voice of who does she think she is? Not because she’s doing anything wrong, but because her rise revealed to me where I wasn’t yet rising.

Not everyone is ready to look in the mirror and face what they see, but that doesn’t mean that you should dim your light. It doesn’t mean that you lower your price. It doesn’t mean you start apologizing for wanting more or needing boundaries or asking for better.

It means you keep choosing your truth, even if it makes other people uncomfortable. Because what you are really doing is you’re giving them permission to rise too, if they’re willing. And if they’re not, that’s okay.

Remember, not everyone is meant to grow with you. Some people are just meant to be part of the version of you that was still playing small. And I mean that in the nicest possible way.

The mirror effect can be very challenging, but it doesn’t mean you’ve done anything wrong. It just means that you’ve chosen to see yourself clearly. And that is one of the most difficult, but self-respecting things that anyone can ever do in their lifetime.

Now, let’s zoom back out for a minute and look at where this pattern of discounting your worth shows up in a really specific and powerful way, especially in the world of coaching, mentoring, and service-based businesses.

Now I know that’s not all of my listeners, and it may not be you, but I do have a lot of women listening in who are coaches, who are in business of some kind or offering a service of some kind. So I want to address this as part of our conversation today because it’s something that really doesn’t get talked about often enough.

When we as women in business undercharge, over-deliver or avoid asking to be paid in full for the value that we bring, we don’t just hurt ourselves. We actually hurt the very women we are here to support or deliver our service to. In fact, we hurt women far beyond that.

Every time we discount our work to make it more accessible, or we shrink our price because we’re afraid someone will say no, or we over-give so we feel worthy of being chosen or being paid what it is we ask, we are reinforcing the idea that women’s wisdom, women’s labor or women’s leadership should cost less.

That’s not generosity, that’s conditioning. And I’m not saying there’s never a place for generosity. I’m all for showing up fully and giving freely when it’s aligned. I give away a lot myself on this podcast, in my masterclasses, in my weekly emails. They’re all filled with things that women tell me have changed their life.

And I do that on purpose. I’m here to serve. I want to support. I want to uplift. But I also charge what I’m worth for the women who want to work with me on a much more personalized and deeper level to fast track their results. And I make no apology for that because what I offer is worth it. And more importantly, they are worth it.

And here’s what I know. When a woman invests in herself, really invests — not just with money, but with presence, with energy, with a decision — she shows up differently for herself and in her world. And when I undercharge to make it easier for her, I’m not actually making it easier. I’m actually robbing her of the opportunity to rise.

Because the investment isn’t just about the money. It’s about the identity. It’s about the story she tells herself, I am worth this. I believe in myself this much. I trust myself to make this decision and follow through. That is just so powerful. That is transformational. And when we deny her the chance to make that choice, we’re keeping her comfortable, but we’re keeping her stuck.

And that goes for women outside the business world too, because undercharging doesn’t always mean money.

It might mean emotional labor that you keep giving for free. We’ve all had that friend who demands that you drop everything to help it pick up the pieces, but she’s never there for you. Am I right?

It might be saying YES! to a million things at home because you don’t want to upset anyone and take some time out for you. It might be staying quiet at work, even though you know you bring more to the table than your paycheck reflects.

The currency might change, but the pattern is the same. So if you’ve been underpricing your offers, your time, your effort, or undervaluing your worth in any way, here’s what I want you to know. You’re not just allowed to raise the bar. You must raise the bar.

You must raise it for you, for your clients, for your daughters, and for the women around you who are watching how you move through the world. Because claiming your worth doesn’t make you greedy. It makes you an example. And I don’t know about you, but I want to be the kind of woman who shows other women what’s possible. Not the one who teaches them to settle.

I know there’s a good chance this conversation might have stirred something in you, maybe even unsettled you a little, and that’s okay. To be honest, it has stirred something deep within me too. I’m listening to my own message here, my friend, and looking myself in my own mirror.

So if you’re feeling something right now, whether it’s tension, discomfort, or even resistance to my message, I want to very lovingly say please don’t run from it. That’s not a sign to turn away. It’s an invitation to turn inwards.

Listen, the truth is we’ve all handed out discounts at some point. We’ve all lowered the bar, made ourselves more palatable, easier to love, less difficult to deal with. Goodness knows I have done that almost my entire life long. We’ve all said YES! when we wanted to say no. We’ve all swallowed our truth because we thought it was too expensive to be heard.

So, if you’ve seen yourself in any of what I’ve shared today, I’m not here to call you out. I’m here to call you in. To remind you that you don’t have to keep doing that, that you get to make a new decision and you get to make it today.

Here’s a few questions I’d love for you to sit with.

Where are you maybe undervaluing yourself? What story are you telling yourself about why it’s not okay to ask for more? What’s one standard you might need to reset? And what would raising it look like this week?

These aren’t questions to answer in your head and move on from, by the way. These are questions to journal on, to feel through, to listen to yourself around. Because no one else can raise the bar for your life, but you.

And if you’re afraid it might upset people, it might. If you’re worried it will change things, YES! it will. But what if that change is exactly what you need? What if claiming your worth doesn’t just shift the way others treat you, what if it finally shifts the way you treat you?

This is not about being cold or rigid or transactional. This is about being real. This is about integrity. This is about choosing to build a life that reflects how deeply you value yourself and no longer settling for one that doesn’t.

So, what’s one brave standard you’re ready to raise? Write it down. Say it out loud. Give yourself permission. And know that every time you choose yourself, the world learns to do the same.

That’s all I have for you today. Don’t forget there is still time to catch my masterclass replay. So if you haven’t yet had the chance, or you’re just hearing about it for the first time, head to https://selfcreationschool.com/yestoyou and you can get instant access to the replay right there.

I look forward to your company next week, same time, same place.

Until then, be the woman who says YES!

Hey, want to know what’s stopping you from saying YES! to you and a life you love?

Head over to https://selfcreationschool.com/yesblock and take my FREE 60 second quiz to find out what’s standing in your way today and I’ll send you my Self-Creation Shift process for shifting it.

That’s https://selfcreationschool.com/yesblock. I’ll see you there.